CASIO’s first timepiece collection designed for women. BABY-G was created as a counterpart to its brother collection G-SHOCK in 1994. Designed for active women who are stylish, bold, tough, and chic.

Confident and free-spirited

The BABY-G collection merges the vibrant world of fashion with the functionality that is suitable for everyday life. Featuring the same loved and coveted functionality that G-SHOCK is known for, BABY-G watches are also shock and water-resistant. Perfect for the stylish woman. BABY-G watches are equipped with multiple daily alarms, stopwatch functions and more.

BABY-G at a glance

The debut of BABY-G marked the birth of a digital watch that played up the fun and feminine side of women’s fashion while staying true to G-SHOCK’s tough concept. Equipped with the same indestructible features as its counterpart the very first BABY-G model, DW-520 came into the scene with a smaller case that was better suited for women’s wrists and colors that exuded femininity. Designed for women who aren’t afraid to play hard. BABY-G watches are here to support you in your sweaty adventures. Whether you like to train hard at the gym, enjoy a heated dynamic yoga practice, or just need a watch that can keep up with you as you’re on the move.

BABY-G G-MS Series

Designed for independent and modern working women, the G-MS embodies a refined style with a tough structure. G-MS series features G-SHOCK’s toughness and marries it with durable comfort and feminine style. Its function is fit for both work and leisure. Take your daily look to the next level with a stylish and refined touch from the BABY-G G-MS series.

BABY-G BG-169R Series

Sporty yet stylish, BABY-G timepieces from the BG-169R features databank memory and world time function. No matter where you are, BABY-G makes keeping track of time a breeze. As one of BABY-G’s digital models, the BG-196R series comes in a range of vivid colors. Lightweight and stylish this watch is sure to make a splash during your daily life.

BABY-G BA-110 Series

Inspired by G-SHOCK GA-110, the design of BABY-G’s BA-110 is similar to GA-110. Featuring a layered 3D face, gear motif hands, glossy resin band in stylish colors, the BA-110 are lightweight timepieces that pay homage to the sophisticated styling cues of the legendary GA-110’s design.


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